5-a-day Fitness Privacy Policy


You expressly consent that we may use the personal data you have provided to us in order to process a free trial or subscription for the purpose of delivery and use of your free trial, subscription, or limited access account. For full subscription orders your email address, school (or organisation) and contact details will be added to our subscriptions database for invoicing, account settings and usage. For free trials, full subscription orders, and limited access accounts your email address (and given alternative email addresses) will be added to our newsletter mailing list (opt out is available). No further action is taken with the data, however, it does reside in a database and complete removal is available if requested at the end of trial or subscription cancellation.

We will use your registration information to administer and manage your account (e.g. resetting passwords and correspondence when appropriate), and to provide the products and services you have requested from us, including product updates and information. You may cancel your subscription account at any time by giving 30 days notice in writing by contacting us at [email protected] (subject to receipt of any outstanding payments).


This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.5-a-day.tv (the “Site”).

Collecting Your Personal Information

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

   - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies visit http://www.allaboutcookies.org

   - “Log Files” track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

   - “Web Beacons” “Tags” and “Pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you register for a free trial, order a subscription, or attempt to make a purchase through the Site, we collect information from you, including your name, billing and school address, payment information (credit card numbers and purchase order information where necessary etc), email address information, and phone number.  We refer to this information as “Order Information”.

Using Your Personal Information

In this policy the term “Personal Information” refers to Device Information and Order Information.

We use the Order Information to process any free trials or orders placed through the Site (payment information, invoicing and order confirmations etc). Please note we currently use XERO, Stripe Payments Europe and SagePay. Our Site is hosted at lightning-e.com. Additionally, we use Order Information to communicate with you, screen our orders for potential risk or fraud, and provide you with information, updates or advertising relating to our products or services only, in line with the preferences you have shared with us.

We use the Device Information to help us screen for potential risk and fraud (in particular your IP address), and to improve and optimise our Site (for example, generating analytics about how our customers browse and interact with the Site, and assessing the success of our marketing and advertising campaigns). We use Google Analytics to help us understand how our customers use the Site. For more info visit: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

When working with third parties we may use your Personal Information as described above.

We may use your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information, or to protect our rights.


Please note that we do not alter our Site’s data collection, and do not use tracking practises when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through using the information below.

Additionally, if you are a European resident we process your information in order to fulfil contracts we might have with you (making an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including Canada and the United States.

Data Retention

If you register for a free trial, or place a subscription order through the Site, we will maintain your Order Information for our records until you ask us to delete this information.


5-a-day Fitness is suitable for all ages but we advise adult supervision for minors using our site and resources.


We may update this privacy policy in order to reflect changes to our practises or operations, or for legal or regulatory reasons.

Contact Us

For more information about our privacy policy, questions, or complaints,
please contact us by e-mail at [email protected]  or by post at:

5-a-day Fitness Ltd, Office 101, Access House, Cray Avenue, Orpington, Kent, BR5 3QB, United Kingdom.